PROFILE
Established in London, 2005, with an international outlook, Valery Demure is an all-encompassing creative, communication, marketing and sales agency within the world of jewellery and accessories.
Each season Valery sees more than 1000 accessory and jewellery collections, covering the entire luxury-to-commercial spectrum. This level of exposure enables her to pinpoint trends and develop appropriate strategies that will help a collection achieve commercial success.
Consultancy services are tailored both to designers and the industry on an individual basis. From wholesale to PR, creative management results in the most meaningful outcome.
Orchestrating collaborations and presenting clients to headhunters in the luxury industry, initiating window/store installations, exhibitions, assisting with branding, creation of lookbooks and shaping press strategies is just part of the story.
Valery Demure clients can be found on the pages of the world’s leading style titles, including Vogue, W, Harper’s Bazaar, Style.com, Elle, Numéro, AnOther, Dazed & Confused, Purple, i-D, Oyster and Nylon.
They are stocked in the world’s most progressive stores. Colette (Paris), Gago (Aix-en Provence); Liberty, Dover Street Market, Harrods and B Store (London); Barneys, Bergdorf Goodman, Kirna Zabete and Opening Ceremony (USA); Joyce, On Pedder and Lane Crawford (Hong Kong); Rail, Luisa via Roma, Penelope and Tearose (Italy); Freeshop (Greece); Al Ostoura and Alothman (Kuwait); Boutique One (Dubai); Scanlan & Theodore and Parlour X (Australia); HP France, Eastnation, Restir, Sosu and United Arrows (Japan).
Previous clients include Natalia Brilli, Florian, House of Flora and Michelle Jank, a number of names that have gone on to become leading talents within their field.
The agency is eponymously-named, founded and directed by French creative and entrepreneur, Valery Demure; a figure respected and referenced in fashion for her ambition, innovation and contemporary spirit.
PROJECTS
In 2008, Valery Demure was invited by the British Fashion Council to curate Untamed Demure, an accessories space at London Fashion Week. The same year, Anne Valérie Hash invited Naomi Filmer to create bespoke bodypieces for her A/W haute couture show.
Other key moments in the companies’ history include Florian Ladstaetter’s window installation at b Store (Autumn/Winter 2005) and taking over the window at Colette during Paris Fashion Week (2007).
Swash’s installation in the scarf room at Liberty, 2010, as well as working closely with Fleet Ilya to develop his brand.
And introducing Florian to Hussein Chalayan, Scott Wilson to Peter Pilotto and Ligia Dias to Phillip Lim has resulted in a series of exciting catwalk collaborations in Paris, London and New York.
Fleet Ilya window at Dover Street Market, London 2010
Lifesize horse in nude articulated leather.
Florian for Hussein Chalayan, Paris 2006
Bubble dress on the Spring/Summer 2007 catwalk.
Swash for T: The New York Times Style Magazine, USA 2009
Bespoke silk scarf on the magazine cover.
Co-branding with Repetto, Paris 2009
Ballet flats with co-ordinating necklace ensembles by Florian Ladstatter, Ligia Dias and Scott Wilson, launched at Colette.
Florian window at Colette, Paris 2007
Les Fleurs du Mal Autumn/Winter 2007 showcase and book, featuring contributions from SHOWstudio creative director Paul Hetherington and editor in chief Penny Martin.
Swash installation at Liberty, London 2010
Hot air balloon installation in the scarf room.
Scott Wilson for Peter Pilotto, London 2009-2010
Bracelet on the Autumn/Winter 2009 catwalk, a collaboration that has lasted three seasons.
Ligia Dias for 3.1 Phillip Lim, New York 2007
Necklace on the Spring/Summer 2008 catwalk.
Naomi Filmer for Anne Valérie Hash haute couture, Paris 2008
Sculptural body piece on the Autumn/Winter 2008 catwalk.
Jennifer Behr for Fendi, Milan 2011
Headband on the Autumn/Winter 2011 catwalk.
